Marketing in the Age of AI

For any kind of business to thrive, it needs a good marketing plan. Many creators have incredible ideas for products or services, but not always the time, energy, or skill to market them effectively. No matter how good your offering is, if people don’t know about it, they won’t buy it.

This is where AI can step in as your creative assistant rather than your replacement. Marketing doesn’t have to be overwhelming anymore. You can automate repetitive work, brainstorm content ideas, and even generate visuals or copy so that you spend more time doing the part you actually love: creating.

So, how do you market your services without getting burnt out?

Market in a Sustainable (and Smarter) Way

Bad marketing tries to push a product on everyone. Sustainable marketing finds the right audience, people who already want what you’re selling, and meets them halfway.

With the help of AI, you can now identify, reach, and nurture your audience more efficiently.

For example:

• Use AI analytics tools to track what kind of posts or newsletters your audience engages with most.

• Use AI writing assistants like ChatGPT or Jasper to repurpose long-form content such as blog posts into bite-sized captions or email snippets.

• Use image generation tools to create consistent brand visuals without hiring a designer every time.

  
  

As Airbnb’s CEO Brian Chesky once said, “Build something 100 people love, not something 1 million people kind of like.” AI helps you find those 100 people faster by refining your messaging, analysing audience behaviour, and helping you craft personalised communication at scale.

How to Do It

“The best marketing is baked into the product.”— Seth Godin, This is Marketing

If your product is genuinely good, you don’t have to oversell it. Your goal should be to explain it clearly to the right people, and AI can help you do exactly that.

Before shouting about your product to the world, ask yourself three questions (and let AI help you answer them):

1. Who is my product for? Use AI-powered audience segmentation tools to understand your customer personas based on interests, behaviours, and demographics.

2. Where can I find these people?Tools like SparkToro or social listening AIs can show you where your audience spends time online, whether on TikTok, Reddit, LinkedIn, or elsewhere.

3. How will I tell these people about my product?Use AI to draft multiple versions of your marketing message, experiment with tone and style, and even A/B test which ones perform best.

4. 
   

Example:

Let’s say you’re a new author who’s just self-published a fantasy book.

• Who is my book for? Fantasy readers aged 12–19, fans of J.K. Rowling or Suzanne Collins. AI tools like ChatGPT can help you refine your audience niche and generate character-based marketing blurbs that resonate.

• Where can I find them? #BookTok, #Bookstagram, Reddit’s r/fantasy, and YA book groups on Facebook. AI can summarise where these communities are most active or suggest trending hashtags for you.

• How will I tell them? Offer your first ten chapters free, design AI-generated bookmarks, or ask AI to write a reader magnet email sequence to hook new fans.

  
  

Keep Your Current Customers Happy

AI doesn’t just help you find customers. It helps you keep them.Once someone buys your product, use automation to maintain meaningful contact:

• Schedule AI-personalised follow-up emails asking for feedback.

• Use AI-driven CRM tools to segment your most loyal buyers and offer them rewards or sneak peeks.

• Generate monthly newsletters effortlessly with AI summarising your latest updates.

  
  

Keeping current customers happy doesn’t just sustain your business. It keeps you motivated. Seeing positive feedback on something you’ve built fuels you to keep going.

Things You Should Never Do

Even with all the AI tools in the world, some human rules remain timeless:

• Don’t misrepresent your product. Honesty builds trust faster than any algorithm.

• Don’t overcharge or undercharge. Research prices fairly. AI can help analyse competitors, but pricing should still reflect your value.

• Don’t rely entirely on automation. Use AI to enhance, not replace, your voice. People buy from humans, not robots.

• Don’t sell an unfinished product. Even the best AI-generated marketing cannot disguise poor quality.

  
  

The Final Take

AI isn’t here to take over your marketing. It’s here to take away your burnout.Use it to handle repetitive, time-consuming work while you stay focused on the parts that require your unique creativity and intuition.

Marketing sustainably means aligning your energy, your audience, and your message.If you’ve made something you’re proud of, trust that the right customers will find you, especially when AI helps you show up in the right places.

Have patience, use the tools wisely, and let both you and your business grow together.